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Media technologies for business include all the tools and systems that enable the production of, distribution and consumption of digital content in today’s digital-first world. They range from streaming platforms to cloud computing tools for managing social media to predictive analytics. Integrated media technologies (IMT) can help companies streamline complicated tasks and improve customer experience. They also yield tangible business outcomes.
The rise of new media technologies, including streaming platforms social media, as well immersive experiences, has changed traditional business models and spurred growth in the media industry. Although they might not be able to create the global village envisioned by Marshall McLuhan technologies continue to reshape social and spatial relations.
Streaming platforms allow users to access content via the internet. This cuts down on costs and time-to-markets for broadcasters and opens up new revenue opportunities. Streaming platforms give more flexibility for how and where audiences consume content, and predictive analytics help optimize the user’s experience to increase retention rates.
As more media companies move to subscription-based or membership-based business models, they need sophisticated solutions that can facilitate their entire customer lifecycle, including seamless signup flow and flexible payment options. They also require retention strategies that are driven by data. Subscription management software is a solution that help with subscriber acquisition and billing that is streamlined as well as automated dunning workflows, unified customer communications, and advanced analytics.
Integrating these new media technologies can be a problem for small and medium-sized businesses. Collaboration with a digital content provider on-premise could be a game changer, because they offer unified and seamlessly-integrated solutions that enable small businesses to provide an multi-channel experience.